Riverdale Y is a JCC that’s not just for Jews. They are the haven, home base and performance space where Riverdale folks of all ages, diverse backgrounds and interesting interests come together. But their positioning, voice and identity didn’t live up to the transformative nature of their offering and the spirit of community that they radiate.

We developed their optimistic and inclusive rallying cry – “Make your life here.” – to reflect and promote the integral role the Riverdale Y plays in the lives of their members and the Riverdale community at large. And then we built that idea into a campaign that communicates all the amazing things that come to life on campus.