WE’RE EMPOWERING PEOPLE TO ENGAGE IN PLANNING THEIR HEALTHCARE.
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YouCanPlanForThis.org from FAIR Health gives New Yorkers unprecedented access to accurate medical and dental costs and comprehensive educational resources.
WE’RE EMPOWERING PEOPLE TO ENGAGE IN PLANNING THEIR HEALTHCARE.
​
YouCanPlanForThis.org from FAIR Health gives New Yorkers unprecedented access to accurate medical and dental costs and comprehensive educational resources.
WE’RE EMPOWERING PEOPLE TO ENGAGE IN PLANNING THEIR HEALTHCARE.
​
YouCanPlanForThis.org from FAIR Health gives New Yorkers unprecedented access to accurate medical and dental costs and comprehensive educational resources.
WE’RE EMPOWERING PEOPLE TO ENGAGE IN PLANNING THEIR HEALTHCARE.
​
YouCanPlanForThis.org from FAIR Health gives New Yorkers unprecedented access to accurate medical and dental costs and comprehensive educational resources.
FAIR HEALTH
ASKED US TO HELP PEOPLE FEEL BETTER ABOUT PLANNING THEIR HEALTHCARE COSTS.
FAIR Health built a free, online tool that draws on a database of more than 52 billion claim records to help consumers understand their healthcare costs. Grant funding gave them opportunity to promote this tool and raise awareness and adoption.
We created an integrated campaign under the banner and vanity URL, YouCanPlanForThis.org that encouraged people to become empowered, smart, confident participants in their healthcare.
BRAND POSITIONING, PLATFORM DEVELOPMENT, INTEGRATED PRODUCTION, MEDIA PLANNING AND BUYING
