LAGUARDIA TERMINAL B
BOOKED A DEPARTURE FROM THE OLD TERMINAL AND TOOK OFF WITH A NEW BRAND.
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When you visit the new LaGuardia Terminal B you’ll feel like your flying as soon as you step in the door. To complement the amazing physical renovation we positioned the LaGuardia Terminal B brand to deliver a stress-free, glad-to-be-here vibe with a graphic language and voice that elevates the brand’s stature above and beyond other airport experiences.
LAGUARDIA TERMINAL B
BOOKED A DEPARTURE FROM THE OLD TERMINAL AND TOOK OFF WITH A NEW BRAND.
​
When you visit the new LaGuardia Terminal B you’ll feel like your flying as soon as you step in the door. To complement the amazing physical renovation we positioned the LaGuardia Terminal B brand to deliver a stress-free, glad-to-be-here vibe with a graphic language and voice that elevates the brand’s stature above and beyond other airport experiences.
ICSC
GOT MORE THAN THEY WERE SHOPPING FOR AND REDEFINED THEIR INDUSTRY, WHILE REDEFINING THEIR ORGANIZATION.
ICSC came to us as a 60-year-old organization struggling to overcome its industry’s perception as “commercial real estate landlords who simply collect rent.” The official name “International Council of Shopping Centers” was outdated. They needed a positioning and identity that reflected the vital impact its members have on communities and economies. We redefined ICSC to reflect its members’ role in the projects and partnerships that define contemporary marketplaces and spaces where people shop, dine, work, play and gather. Where life and business happen everywhere, every day. Where innovating commerce is always in the pursuit of serving communities.
BRAND POSITIONING, BRAND IDENTITY, PLATFORM DEVELOPMENT, WEB DESIGN, ENVIRONMENTAL/EXPERIENTIAL, ONGOING CREATIVE & PRODUCTION
