Old Navy | girardvilleminers BU

OLD NAVY APPRECIATES YOU — AND YOUR BOOTY.

To complement Old Navy’s national television advertising, we created a web series that complimented people’s butts. All in the name off promoting denim we drove more than 4MM views in less than a month.

Old Navy – Booty Appreciation Patrol “Look Good. Feel Good.”

Old Navy – Booty Appreciation Patrol “Just Say Booty”

Old Navy – Booty Appreciation Patrol “They Saved”