​​​As an industry thought leader, Collective crafted a white paper on Causal Attribution to help marketers and advertising agencies understand the effect their total efforts have on ROI. We created a tactical campaign that was geo-targeted around key advertising agencies in Manhattan and used a provocative message and unconventional media to encourage downloads of the report.

 

As the truck made its rounds, Collective ran a “Tweet The Truck” contest for a chance to win a $1,000 gift card and matched the winning prize with a $1,000 donation to City Harvest.