WE CREATED GAME UP – OUR OWN BRAND AND PRODUCT – TO PLAY
IN A LEAGUE OF ITS OWN.

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Game Up™ delivers sports drink flavor with adult drink fun for LDA Gen Z and Millennials in the prime of their playing time and Gen Xers who never quit – urban fitness freaks, peak-bagging bad asses, tough mudder mothers, beer league brawlers, hot yoga hotties, high handicap hackers, committed corn hole huckers and even just professional pool-side posers who game up and get after it.