We started with the understanding that the world didn’t need another hard seltzer. People were thirsty for what’s next. So we thought, What if White Claw & Gatorade Zero had a baby? It would
be the world’s first
“hard sports drink.” That's right. we spiked your sports drink and created a 4.9% ABV drink that came in everyone's favorite Gatorade flavors.

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Yup, sports drink flavor with adult drink fun for LDA Gen Z and Millennials in the prime of their playing time and Gen Xers who never quit – urban fitness freaks, peak-bagging bad asses, tough mudder mothers, beer league brawlers, hot yoga hotties, high handicap hackers, committed corn hole huckers and even just professional pool-side posers who game up and get after it.