LAGUARDIA TERMINAL B
BOOKED A DEPARTURE FROM THE OLD TERMINAL AND TOOK OFF WITH A NEW BRAND.
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When you visit the new LaGuardia Terminal B you’ll feel like your flying as soon as you step in the door. To complement the amazing physical renovation we positioned the LaGuardia Terminal B brand to deliver a stress-free, glad-to-be-here vibe with a graphic language and voice that elevates the brand’s stature above and beyond other airport experiences.
LAGUARDIA TERMINAL B
BOOKED A DEPARTURE FROM THE OLD TERMINAL AND TOOK OFF WITH A NEW BRAND.
​
When you visit the new LaGuardia Terminal B you’ll feel like your flying as soon as you step in the door. To complement the amazing physical renovation we positioned the LaGuardia Terminal B brand to deliver a stress-free, glad-to-be-here vibe with a graphic language and voice that elevates the brand’s stature above and beyond other airport experiences.
LAGUARDIA TERMINAL B
BOOKED A DEPARTURE FROM THE OLD TERMINAL AND TOOK OFF WITH A NEW BRAND — AND A BELOVED BRAND AMBASSADOR.
Today, when you visit the new LaGuardia Terminal B you feel like you’re flying as soon as you step in the door. Complementing the transformational physical renovation, we positioned the LaGuardia Terminal B brand to promise a stress-free, glad-to-be-here vibe with a brand platform that elevates the brand’s stature above and beyond other airport experiences while communicating tactical messaging that drives traffic to retail and F&B.
BRAND POSITIONING, DESIGN, PLATFORM DEVELOPMENT, EXPERIENTIAL, ENVIRONMENTAL, SOCIAL MEDIA, ONGOING CREATIVE & PRODUCTION
